Growup Smart Kitty Family

The mascot of GROWUP is a cute cat. In order to better reflect the brand positioning and educational concept of GROWUP, the corresponding brand IP image, VI design specification, and IP have been produced around the brand image of Siweimei. A series of designs such as product comics and animation emoticons, IP derivative materials, etc.

I am Mainly responsible for the drawing of the brand image, the development of animation products, and the production of derivative materials. After product packaging, exposure has increased significantly, and market awareness has further improved.