Hey there!

I'm Rufus

An aspiring designer has a deep understanding of the concept of visual design, can handle various visual design tasks independently, is proficient in using different design software, and has many mature commercial works for various visual media such as graphics,VI, UI, 3D, video and animation, webpage code, etc.

My Career so far

I was most recently working at pharmaceutical giant, Roche, as a UI designer. Before that I worked for Roland Berger — the famous European consualtent company in Shanghai office. I led product design for over hundred and hundred users. I worked across multiple product squads solving complex problems. I am also familiar with these design tools.

Graphic Design
UI Design
Prototyping
Webflow
Branding
C4D
Animation

Work Experience

Roche HCP User Center (Jan 2023 —  Jun 2023)
  • As a middle-end product of Roche China, the HCP User Center is responsible for connecting the functions of Roche's various system interfaces in series, and effectively empowering the capabilities of Roche's various systems.

    I am personally responsible for the communication with all aspects of the project, and summarize the interface design of the product.
Roche Reach in One (July 2022 —  Jun 2023)
  • Reach in One is a WeChat mini-program used internally by Roche. It aims to facilitate the establishment of contact between doctors and medical representatives, and a management system for medical representatives and doctor data.

    I am personally responsible for the communication with all aspects of the project, and summarize the interface design of the product.
Growup Smart Kitty Family (Apr 2017 —  Feb 2018)
  • The mascot of GROWUP is a cute cat. In order to better reflect the brand positioning and educational concept of GROWUP, the corresponding brand IP image, VI design specification, and IP have been produced around the brand image of Siweimei. A series of designs such as product comics and animation emoticons, IP derivative materials, etc.

    I am Mainly responsible for the drawing of the brand image, the development of animation products, and the production of derivative materials. After product packaging, exposure has increased significantly, and market awareness has further improved.

Project Experience

Want to get in touch?
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